The drive toward autonomous commercial vehicles is not without its complications. For example, the competitive race is being run mostly behind closed doors. A common set of rules will be required that all the assets and associated technologies need to abide by. When the various players bring their assets forward, there will need to be a reckoning that pushes them to adopt standards to accommodate the use of automated assets on public roads. This would be similar to air traffic control: a common platform all companies and their vehicles can “talk with” to keep people and assets safe and secure.
Despite the challenges, an autonomous commercial fleet presents tremendous potential for growth, increased competitiveness for trucking, and lower costs for all other industries. A recent Accenture Strategy global survey found that supply chain and transport executives see the opportunity: 91 percent say that autonomous vehicles and/or drones will increasingly be used for commercial transportation.