CMT companies manage cost and growth in silos without recognizing the power of doing them together. Efforts to take values out of one part of the business often create them in other areas, or worse, hinder growth by cutting too deeply. And companies often fail to capture synergies across support functions or miss hidden cost drivers.

Integrated margin expansion avoids these pitfalls by shattering the silos and creating senior-level accountability for revenue growth and operational efficiency. It applies zero-based principles to the cost structure, optimizing operating costs, and third-party spend. At the same time, it drives top- and bottom-line growth by capturing more revenue from current customers, reaching new ones, and improving pricing and sales effectiveness.