While the answer may lie in the adoption of IX.0 strategies, executives need to evaluate underlying reasons why they can’t get there. Accenture Strategy research into what’s called a “whole-brain” approach to leadership revealed that many executives self-report a lack of understanding of new technology and having the right tech skills to advise their teams.4 This weakness may hinder their ability to lead IX.0 initiatives.
A whole-brain approach to leadership blends what’s traditionally been considered “left-brain” (scientific) skills that draw on data analysis and critical reasoning with “right-brain” (creative) skills that draw on areas including intuition and empathy. A whole-brain approach can enable Traditionalists to get more value from digital investments because it opens the door to creative thinking, bold experimentation, and more holistic decision making.
This leadership style may be advantageous across all IX.0 maturity segments. Leadership teams that adopt whole-brain thinking across the enterprise do better financially than those that don’t.5 Ones that actively acquire, deploy, demonstrate and embed whole-brain thinking across the enterprise realize, on average, 22 percent higher revenue growth and 34 percent higher profitability growth.6 For executives already generating value in IX.0, this presents an even bigger opportunity for competitive advantage.